Proper Draft Privacy Policy

Last Updated: January 1, 2026

Effective Date: January 1, 2026

This Privacy Policy describes how Proper Draft Labs, LLC d/b/a Proper Draft ("Proper Draft," "we," "us," or "our") collects, uses, discloses, and safeguards information in connection with our website located at properdraft.com and related pages, and in connection with marketing and pre-sales interactions (the "Website"). This Privacy Policy does not replace or modify contractual terms applicable to the Services, including Customer Data processing within the Services, which is governed by the applicable subscription agreement and any addenda executed by the parties. By using the Website, you consent to this Privacy Policy.

1. Scope; Definitions

1.1 "Personal Information"

means information that identifies, relates to, describes, or could reasonably be linked with an individual or household (as applicable under law).

1.2 "Website Data"

means information collected through the Website (as distinct from Customer Data submitted into the authenticated Services environment).

1.3 "Service Providers"

means vendors and partners that process information on our behalf for business purposes (e.g., hosting, analytics, CRM, customer support).

2. Information We Collect

2.1 Information You Provide Voluntarily

We may collect Personal Information you submit through forms, demo requests, contact inquiries, newsletter sign-ups, or similar interactions, including name, email address, company name, job title, phone number (if provided), and the content of your communications.

2.2 Automatically Collected Information

When you visit the Website, we may automatically collect certain information, including IP address, device identifiers, browser type/version, operating system, referring URLs, pages viewed, time spent, clicks and interactions, approximate location derived from IP address, and date/time of access.

2.3 Cookies and Similar Technologies

We may use cookies, pixels, tags, SDKs, and similar technologies to support Website functionality, maintain session preferences, understand traffic and usage patterns, measure marketing effectiveness, and improve performance. You can control cookies through your browser settings and, where available, cookie preference tools. Disabling cookies may impact Website functionality.

3. How We Use Information

We may use Website Data and Personal Information to:

• operate, maintain, and improve the Website;
• respond to inquiries, provide requested information, and schedule demos;
• communicate about product updates, events, and marketing materials where permitted by law;
• analyze usage, trends, and engagement;
• protect against fraud, abuse, and security incidents;
• enforce our rights and policies; and
• comply with legal obligations.

4. How We Disclose Information

4.1 No Sale of Personal Information

We do not sell Personal Information in exchange for money.

4.2 Service Providers

We may disclose information to Service Providers who support our operations (e.g., hosting, analytics, CRM, email delivery). Service Providers are authorized to use information only as necessary to perform services for us and are required to protect it.

4.3 Legal and Safety

We may disclose information as required by law or legal process, to respond to lawful requests, or when we believe disclosure is necessary to protect the rights, property, or safety of Proper Draft, our users, or others.

4.4 Business Transfers

We may disclose information in connection with a merger, acquisition, financing, reorganization, bankruptcy, or sale of all or part of our business or assets.

5. Data Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

6. Data Retention

We retain Website Data and Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law (including for compliance, dispute resolution, and enforcement).

7. Your Rights and Choices

7.1 Marketing Emails

You may opt out of marketing communications by using the unsubscribe link in the email or contacting us at hello@properdraft.com. Transactional or operational communications may still be sent if applicable.

7.2 Access/Deletion Requests

Depending on your location and applicable law, you may have rights to request access, correction, or deletion of your Personal Information, or to object to or restrict certain processing. We will respond consistent with applicable law and may need to verify your identity. Requests may be submitted to hello@properdraft.com.

8. Third-Party Links

The Website may contain links to third-party websites or services. We are not responsible for the privacy practices or content of third parties. Your interactions with third-party sites are governed by their privacy policies.

9. Children's Privacy

The Website is not intended for children under thirteen (13) years of age, and we do not knowingly collect Personal Information from children.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted with a revised "Last Updated" and/or "Effective Date." Continued use of the Website after changes become effective constitutes acceptance.

11. Contact